We live in trees

The African middle-class on the move

The western media’s representation of Africa usually concentrates on repetitive imagery of poverty, disease, hunger and death. It is a constant recurrence of the same stereotype. However, the continent is in constant change and on the brink of liberation. In an economical sense, Africa has the highest growth rates in the world. Analysts talk of “Asian tigers” and “African lions”.

How is this possible? The people who run the countries have managed to create sustainable environments for investors both locally and globally. In fact there is an African middle class, which is vibrant, increasing and able to provide the stability needed – they are highly educated, often abroad, as well as within the continent. They have good jobs and have the same questions in life as their western counterparts.